Take a close look at this graph: it starkly illustrates the relentless rise in average lift ticket prices year after year, outpacing inflation at an alarming rate. This unchecked escalation is unjustifiable and leaves countless devoted skiers and snowboarders struggling financially to access the sport they love. It’s a glaring example of how passion for outdoor recreation is being exploited, pushing the limits of affordability without any clear justification.

As these prices rise, talent falls. Without sufficient funds to practice weekly those who are serious about the sport will be stunted in their progress. It's a loss for those who ski casually and professionally.